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In the 77th edition of the Cannes Film Festival, Salwa Abuljadayel was a creative advisor on a short animated film Produced and Directed by her Mother, Suraya Al Shehry, and sister Nabila Abuljadayel ‘Prostate and Draw Near’ The short film was screened on Animation Day in Cannes. And it won the Animation that Matters award from Animaze. The Short Film Poster was selected as the cover Le Film Français during the Film Festival. And other outlets.​ 

May 22, 2024.

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Vogue Arabia Article Link
https://ar.vogue.me/أفلام-و-سينما/واسجد-واقترب-نبيلة-أبو-الجدايل/
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The Legacy of Piaget reflects the artistic values that are imprinted on the careers and lives of the three sisters Salwa, Nabila and Kariman Abuljadayel. Each draws onto her world with golden lines and shines bright just like Piaget’s Jewellery and its heritage of time.

 

Sayidaty and Piaget take you on a dreamlike journey in Riyadh at the home of the sisters, as they discuss their Jeweled Dreams.

December 4th, 2020

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Salwa Abuljadayel

 

Graduated with a Bachelor of Fine Arts in Theatre from Emerson College in Boston. Specializes in design, performance, direction, cinematography and photography for both film and stage. Additionally, Abuljadayel writes poetry, screenplays and plays.

 

You have had the experience of being a part of the production teams that executed both the Riyadh and Diriyah seasons, in addition to your executive media role in the first edition of the Saudi Cup. As a Saudi woman, how would you describe those experiences?

My education in various theater forms was both theoretical and practical, which made the events of the Riyadh and Diriyah seasons not entirely strange in comparison to my academic and personal experiences spent between Boston and New York City. I could describe it as an advanced and transitional phase that taught me some valuable life lessons. I learned how to liaise and build a bridge between different personalities and opinions; those skills made all the difference during my executive media role in the international horse race event The Saudi Cup. Dealing with new situations by using diplomacy and acuity added further confidence and ease to my personality. Now, I find myself welcoming new situations with wisdom and serenity.

Knowing that your mother owns Piaget watches, how is she passing the legacy of the Piaget watches onto you and your sisters? 

The art of time and timing is the legacy that my mother, the writer Suraya Al Shehry wishes to pass on. It is quite easy to acquire materialistics, what is difficult is preserving such pieces and its history, and not abandoning them as time passes. Things tend to lose their value once people get used to having them in their lives, but my mother taught us that what is notable about jewellery, especially the Piaget watches, is the memories associated with them, and the emotions holding on to the dials.

To what extent does the Piaget Possession collection resemble and represent you?

The collection is inspired by circular designs, and the earth we live on is a globe. Circles carry secrets, and this particular ambiguity is what corresponds most to my personality. Things that do not need much of an effort to explore or fathom, neither appeal nor provoke me. The circle represents the beginning and the end, and that which is either good or evil returns to us in its infinite circular journey.

What are your golden dreams that you are looking forward to achieving?

In the field of cinema, winning an Oscar and the Palme d'Or at the Cannes Film Festival. As for my personal dream, it is to continue my constant and endless search for information and knowledge.

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"My mother Suraya Alshehry holding my hands and honoring me by showcasing her vintage Piaget watch, which she owned when she was my age" Salwa Abuljadayel

Al Frusiyah Magazine : The Saudi Cup Edition

February 07, 2020
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Arab News: And they’re off: Saudi Cup is historic moment for sportswomen in the Kingdom

March 03, 2020

By Rebecca Anne Proctor

RIYADH: History was made twice at the King Abdul Aziz Racetrack in Riyadh last weekend. A $20 million total prize purse meant it took the crown as the sport’s richest event. It was also the first time that female jockeys publicly competed against men in Saudi Arabia.
New Zealand’s Lisa Allpress, who took part in Friday’s International Jockeys Challenge, became the first female jockey to win a race in the Kingdom. That same day Switzerland’s Sibylle Vogt came second behind Mike Smith in the challenge, another milestone for first-time female participation.


“Where I come from it’s not a crazy thing for a woman to be riding in big races but this means a lot,” Allpress told Arab News. “I’m just happy to be here and doing my thing. I came here with an open mind and I’m extremely thankful to be asked.”
Nora Al-Yusuf is chief strategy officer at Al-Nahda Philanthropic Society for Women and used to race on the Saudi Endurance team. She described the weekend meeting as an emotional moment because of female participation. “The irony was that I represented my country but could not race in my country because at the time women were not allowed to be in mixed public races,” she told Arab News.
“To see this now penetrating the sports industry and the equality between men and women being implemented in sports in general is incredible. Equestrian sports is one of the few where you can compete against men.” 

 

The Jockey Club of Saudi Arabia opened more than five decades ago, in 1965, and there was an annual event for local families who had racing investments and interests.


“I grew up in Riyadh and I didn’t know that there were races each weekend,” communications specialist Salwa Abuljadayel told Arab News. “It was a family affair. There’s a big difference between those races and this first Saudi Cup. It’s quite extraordinary. This area of Riyadh was largely undiscovered. What is beautiful about the Saudi Cup is that it revealed this beautiful racetrack to the rest of the world. When I started working for the Saudi Cup on Instagram the track had less than 10 posts and now it has thousands. It’s nice to find Saudis finally competing with international jockeys on home turf.”

Dalma Malhas is Saudi Arabia’s leading female equestrian and there was much talk over the weekend about the possibility of her competing in a future race.
 

 

 

 

 


Away from the racetrack there were exhibitions and entertainment to engage visitors. There was artwork from Nabila Abuljadayel and Roksanda Ciurysek-Gedir, as well as a fashion show staged by Princess Nourah University featuring local designers that was judged by Prince Bandar bin Khalid Al-Faisal, who is chairman of the Jockey Club of Saudi Arabia.

“Many prominent women attended this year and that is new,” said Abuljadayel. “The event is used to having just males attend the race and so facilities for women weren’t really something that was highlighted until this year.”


Maximum Security was the winner of the inaugural Saudi Cup, claiming the prize of $10 million. Luis Saez rode the Jason Servis-trained four-year-old to a victory many had predicted, leaving Midnight Bisou in second to collect $3.5 million, while Godolphin’s Benbatl walked away with $2 million in third.

While the event represented history being made in the Kingdom, it also represented a dream come true.
“I raced here at the club around 18 years ago and I have always considered this to be the best track I’ve ever ridden on,” said former Irish racing jockey Michael Kinane who was at the Saudi Cup. “If you had asked me more than 18 years ago if we would have been here at a $20m international race 20 years later I would have said: ‘Not in your wildest dreams.’ So to see this actually happen and to be put together in six to eight months is fantastic as well as to see the support it got from the regional and international community. You put the prize money there and the horses will come.”

https://www.arabnews.com/node/1635921/sport

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Arab News: Kingdom’s female artists, creatives gallop ahead with displays of work at Saudi Cup

March 03, 2020

By Rebecca Anne Proctor

RIYADH: At the lavish first edition of the Saudi Cup this past weekend in Riyadh, there was something that many attendees had not anticipated: Contemporary art and fashion.
For the world’s richest horse race — and one that has effectively put Saudi on the map for world-class sporting events — to host live artists and fashion designers has surprised many. And yet inside the posh environs of the Red Sea Pavilion was a display of works by an array of young Saudi and international creatives, the majority of which were women.
The Saudi Art Association and the Ministry of Culture staged live art events, including a digital caricaturist, calligrapher and two live Saudi painters, Fahad Al-Ammar and Basmah Alyami.

 

“This is the second year that I come here to paint and I am painting mostly horses for the occasion of the races,” said Alyami. “People in Saudi love horses but I also paint portraits of men, women and families.”


Salwa Abuljadayel, a communications specialist, said: “It’s all about art these day in Saudi.”
In support of that statement, the weekend showcased a range of live traditional Saudi performances coupled with breakdancing, performances of “Grease Lighting,” stilt dancers and even comedy acts with jugglers and acrobats. The scene was set for an international stage and one that the inaugural Saudi Cup garnered. There were close to 10,000 visitors over the weekend, hailing from across the Middle East and all over the world.


Also at the Red Sea Pavilion were the works of Saudi artist Nabila Abuljadayel, a prolific portrait artist who specializes in paintings on silk. Abuljadayel is known for her paintings of Saudi royalty and eminent members of society. She displayed special edition works at the Saudi Cup, revealing several of the Kingdom’s past and present leaders.
Abuljadayel displayed a copy of an original piece called “Our Path Is One.” She said it portrays “the first King of Saudi Arabia King Abdulaziz followed by the second King, King Saud, then King Faisal, King Khaled, King Fahad, King Abdullah and then King Salman, our current king all seated on different Arabian horses.” The idea behind the work is how “all of our kings have had the same philosophy and message and that we are continuing it now a step further with Vision 2030 by hosting such a great event for the first edition of the Saudi Cup.”

 

Another artist, Roksanda Ciurysek-Gedir, displayed two abstract works depicting natural areas in Saudi Arabia such as the Farasan Islands rendered in digital ink print on a brushed aluminium box with 300 hand-encrusted diamonds and a 24-carat gold leaf. An artist-in-residence for Fabergé, banker and movie producer, part of the proceeds of the sale of Ciurysek-Gedir’s paintings will go to planting mangrove trees in support of the UN Paris Climate Agreement and the UN’s Sustainable Development Goals.
Also taking place during the Saudi Cup was a fashion show by students from Princess Nora University. One of the judges was Prince Bandar bin Khalid Al-Faisal, chairman of the Jockey Club of Saudi Arabia.
“Prince Bandar’s mandate was to include Saudi brands and retailers on a global stage as the Saudi Cup illustrates just how important it is for us to maintain our identity alongside these major changes,” said Marriam Mossalli, founder of Niche Arabia, the Kingdom’s leading luxury marketing brand, which was also present at the races.

 

The fashion showcased at the Princess Nora University show revealed stunning abayas in a variety of cuts, fabrics and patterns.
To top it off were the colorful and vibrant handmade hats of Dubai-based milliner Evelyn McDermott. “They really wanted me to bring the European style here and didn’t want me to change anything to do with my designs,” said McDermott. “Everyone has been fabulously welcoming. Prince Bandar himself saw everything we were bringing beforehand. It’s been the most wonderful few days.”
She added: “Sometimes when a country opens up, it can mean the importation of many foreign industries.
“But with Saudi Arabia, we are utilizing the eyes of the world to export our culture and introduce ourselves for the first time, whether it be in fashion, art or music. Niche Arabia is proud to continue to be part of these global events happening within the Kingdom; and to curate Saudi retail toward an international audience.”

https://www.arabnews.com/node/1636236/saudi-arabia

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